Nike revealed on Monday that Colin Kaepernick — the out-of-work NFL quarterback who generated controversy for kneeling during the national anthem to protest racial injustice and police brutality — would be one of the faces of its 30th anniversary “Just Do It” campaign.

“Believe in something. Even if it means sacrificing everything,” read a teaser for an ad Kaepernick tweeted.

Believe in something, even if it means sacrificing everything. #JustDoItpic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

Some Kaepernick critics took that to mean sacrificing their Nike products.

Immediately, some people began posting pictures of socks and shoes being defaced or destroyed, or declaring they would be soon switching allegiances to Adidas, Brooks or Converse. (Nevermind that Nike owns Converse.)

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