The brand perception of Papa John’s, Applebee’s and Denny’s took a beating after high-ranking representatives of the companies said Obamacare would force them to stop building restaurants, cut worker hours and raise prices.
After the comments, on a scale from 100 (totally positive) to -100 (totally negative), Papa John’s score fell from 32 to 4, Applebee’s score fell from 35 to to 5, and Denny’s went from 10 to zero, then back to 6, according to a new survey.
More from Ben Popken, NBC News
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