Image: Sven Liendbaek


The gun industry has a problem. Despite the United States having a reputation for being a “gun-loving” country, interest in gun ownership is actually declining, fairly dramatically in fact. Nearly half of American households had a gun in the ’70s, but since then it’s sloped downward. Now only 34 percent of American households own a gun. Demographic changes are a huge factor, with younger Americans showing very little interest in gun ownership. Only 23 percent of people under 30 live in households with a gun, down from 47 percent in the 1970s. How does the gun industry keep selling guns and making money when the customer base for guns appears to be rapidly shrinking?

It seems the industry has figured out an ingenious solution to the problem: Convince people who are interested in guns to buy more guns. Indeed, having a bunch of highly invested repeat customers might make for an even more profitable strategy than simply trying to get a gun into every household. Convincing the small number of gun lovers in the United States to create individual arsenals has kept gun sales numbers high.

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Posted by The NON-Conformist