When it comes to dating, race matters

There may be plenty of fish in the sea, but when it comes to dating, birds of a feather flock together.

Look no further than Where White People Meet, a new dating website marketed toward (you guessed it) white people.

White People Meet
Image: Where White People Meet via Twitter

“I am sure some of you are wondering about the concept and need for a dating website titled Where White People Meet.Com,” founder Sam Russell says on the website. “Our answer to that would be why not? There are various dating websites that promote and cater to just about every origin, race, religion and lifestyle out there. So again, why not Where White People Meet.Com?”

The website became the target of mockery after the Salt Lake Tribune wrote a story about it, accompanied by a photo of a promotional billboard showing a white couple embracing. The company is based in Utah, which is 88% white, according to U.S. Census data.

Data indeed suggest that users of online dating sites tend to favor people of their own race — and not just white people. Hence the popularity of dating sites targeting niche interests and lifestyles — farmers, pet-lovers, Democrats, Christians, baby boomers, divorcees and millionaires — as well as various races and ethnicities

More from CNN World.com

Posted by Libergirl

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